what we do

category growth

We are responsible for the availability and activation of our partners across all retailers in the Benelux. But that’s not where it ends. That’s where it begins. As true brand builders, we help categories grow with strong brands. Our clear goal: to shake up a stuck-in-its-ways food industry and get it moving.

We can’t do this alone. That’s why we work closely with partners who, just like us, want to make a positive impact on the world of food. From ambitious scale-ups to established brands, as long as we share the same goal: Feed the Change!

feeding the change

The new normal will change the way we eat, shop, and enjoy food. Food is more than just filling our stomachs. It’s a powerful way to boost our health, protect the planet, and strengthen society. To make this happen, we follow three guiding principles:

We encourage people to discover their talents and help them thrive.

When people don’t just work next to each other, but truly with each other, real added value emerges. We believe that collaboration leads to impact. A partnership alone doesn’t go far enough. It’s about what you want to improve together, and that’s what creates connection. Name it, organize it, motivate it, realize it, but always keep in mind that we are constantly moving and evolving to do better. The only constant is change, but always together.

We reduce complexity to create space for change and improvement. This way, complex challenges become solvable. We make personal impact visible so we can improve the world of food together.

our services

Everyone at Camps Food works with the ambition to grow categories in a way that makes the world of food better. Category growth can come from any discipline: a new or different product, an improved product, lower costs, stronger margins, a smarter plan, sharper insights, or targeted activation. We organize our work across seven disciplines:

category development

We grow categories with our expertise in trend analysis, market data, and consumer behavior. We develop category visions that respond to changing needs. Our thoughtful approach helps brand owners and retailers seize opportunities together and bring both new and existing categories to life.

• Category vision & growth plans
• Strategic distribution planning & execution
• Market data-driven analysis
• Shopper insights & consumer behavior
• Shelf analysis & optimisation

brand management

We are true brand builders. Our brand managers know exactly how to unlock your brand’s potential, what it takes to achieve shared goals, and how we can work together to improve the world of food. They activate the brand story, shape the right portfolio, and connect it to the consumer experience.

• Brand plans tailored to the local market
• Brand strategy & positioning
• Growth plans & goal alignment
• Budget management
• Portfolio management

brand activation

We bring brands to life where it matters most: in-store and online. With smart, eye-catching activations, we create visibility, relevance, and momentum. From sampling to temporary displays and digital campaigns, we make sure brands are seen, tasted, and remembered.

• In-house design team
• In-store activations
• Online activations & social campaigns
• Consumer promotions & sampling
• Events & brand experiences

account management

Our account managers know exactly what it takes to drive category growth and support sustainable progress. With a sharp eye for opportunities and strong retailer relationships, they create growth that strengthens your brand and makes it future-proof. From the first idea to shelf placement.

• Relationship management & customer contact
• Pricing & promotion management
• Negotiations
• Annual plans & customer strategy
• Campaigns & promotions

field sales

Our field team in Belgium and Luxembourg is the face of our brands on the shop floor. They create visibility, availability, and real connection right where it matters. With a sharp eye and strong relationships, they turn every store into a place where brands come to life.

• Store visits & shelf checks
• Relationship management at store level
• In-store execution of promotions
• Training & brand representation
• Reporting

supply chain

Our supply chain specialists make sure products are available at the right time, using smart purchasing plans, sharp forecasting, and efficient logistics to seamlessly connect supply and demand. This way, we ensure not only reliable delivery but also happy customers and a future-proof value chain.

• Coordination of logistics service providers
• Customer service & order processing
• Planning & inventory management
• Product data management (incl. GS1 Data Source)
• Translating commercial ideas into execution

food safety & quality

What ends up on the shelf must not only be tasty and sustainable but also safe and of the highest quality. Together with our partners, we ensure strict processes, clear standards, and continuous improvement. From recipe to quality control, we keep a sharp eye on both the bigger picture and the smallest details.

• Quality control
• Label checks
• Packaging & material safety
• Certifications & audits

benelux market

Consumers shop everywhere: in supermarkets, online, on the go, at the drugstore, and even at the office. That’s why our brands are visible and available across all relevant channels. From food retail to out-of-home, we deliver solutions that work, right where the consumers are.

With a broad network across the Benelux, we drive sustainable growth across multiple sales channels. Each channel requires its own approach, and that’s exactly where we make a difference.

channels

food retail

The traditional supermarket is still one of the most important places where choices are made. We ensure strong shelf presence, smart activations, and relevant promotions. Both in-store and online.

In price-conscious environments, relevance is key. It’s all about quick decisions, clear shelf navigation and effective communication. We also make sure brands stand out digitally and truly make a difference.

non-food retail

Retail is about more than just food. In non-food retail stores, we create new consumer touchpoints, from drugstores and discount stores to department stores. We build brands that fit this mindset and help them stand out in a highly competitive environment.

food service

On the go, at festivals, or in gas stations: outside traditional retail there are plenty of opportunities too. We bring brands to life at moments where convenience, speed, and experience come together. This is where we build both visibility and brand experience.